By Bjorn Petersen Nikon has just introduced a host of updates to their line of COOLPIX point-and-shoot digital cameras, ranging from a new AW120 rugged model to the advanced P340 to the compact, entry-level S32. These six models cover a broad range of photographers' needs.
COOLPIX AW120
One of the most popular lines among the COOLPIX series is their rugged AW series, and the newest entrant to this family is the AW120. Designed to sustain underwater depths to 59', falls from as high as 6.6', and temperatures as cold as 14°F, this camera is well poised to handle harsh and inclement conditions as well as underwater and wintertime adventures. Complementing these durable assets is a unique Action Control scheme, which lends fast and intuitive access to essential camera controls when working underwater or with gloved hands. Furthermore, when coupled with the optional Chest Harness, the AW120 can further exploit its all-weather nature by functioning as an action camera to record full HD movies.
For sharing photos and videos in a more instantaneous fashion, built-in Wi-Fi enables direct sharing to linked Android and iOS mobile devices for seamless posting to social networking sites. Linked mobile devices can also remotely control the camera and provide a live view image on the device's display. A built-in GPS module accentuates the sharing capabilities, too, by automatically embedding location data in the image's metadata for geo-tagging purposes. An electronic compass and points of interest are also loaded into the camera, making the AW120 an ideal travel companion.
The COOLPIX AW120 Digital Camera is available in black, blue, camouflage, or orange.
COOLPIX P340
Pairing high image quality and full HD 1080p video recording capabilities in a pocket-sized package, the P340 is an advanced compact featuring notable low-light sensitivity and rich rendering abilities, due to its large 12.2MP 1/1.7" CMOS sensor and fast 24-120mm f/1.8-5.6 (35mm equivalent) zoom lens. Beyond the sensor itself and the bright maximum aperture, the low-light abilities are further enhanced by the incorporation of VR image stabilization that helps to reduce the appearance of camera shake.
Just as with the AW120, the COOLPIX P340 features built-in Wi-Fi connectivity to allow remote camera control and seamless sharing of imagery to linked mobile devices.
COOLPIX P530
In contrast to the compact models, the P530 is a point-and-shoot contextualized by its expansive 42x optical zoom lens and ergonomic form factor. This zoom lens reaches from wide-angle to super telephoto perspectives, 24-1000mm in the 35mm format, and can further be extended through the use of Dynamic Fine Zoom, which effectively doubles the zoom magnification to 84x with minimal image degradation. Optical VR image stabilization complements this lens's capabilities by minimizing camera shake and affording the ability to work with slower shutter speeds or in difficult lighting conditions. A 16.1MP 1/2.3" CMOS Low-Light sensor accentuates these low-light shooting capabilities, with a top sensitivity of ISO 6400, as well as the incorporation of a 0.2" 201k-dot electronic viewfinder, which can serve as a third point of contact between yourself and the camera, for greater stability. A large 3.0" 921k-dot LCD monitor is also incorporated into the camera's design, which is ideal for image review and menu navigation.
COOLPIX P600
Maintaining the bridge-style camera shape, the P600 features an even longer 60x optical zoom lens, which covers a 35mm-equivalent focal length range of 24-1440mm, that is adorned with Super ED glass to reduce optical aberrations and distortions and produce imagery with a high degree of sharpness and clarity. Complementing the inherent traits of this optically refined lens is a 16.1MP 1/2.3" CMOS sensor and Dynamic Fine Zoom technology, which doubles the effective zoom to an exceptional 120x.
Manual shooting modes offer advanced exposure settings control while 20 different Scene Modes promote a more automated method of achieving a well-balanced exposure depending on the scene at hand. A creative Multiple Exposure Mode is available for blending several exposures into a single frame and continuous shooting up to 7 fps is possible to benefit working with fast-moving subjects.
Built-in Wi-Fi permits instant sharing of photos and videos between the camera and mobile device, as well as remote camera control. Additionally, the EN-EL23 rechargeable lithium-ion battery is rated to 330 shots per charge, keeping you shooting all day.
COOLPIX S32
Reverting back to the more pocket-friendly profile, the S32 is a friendly point-and-shoot featuring a durable design that withstands dives down to 33', drops from up to 5', and temperatures as low as 14°F. A high-resolution 13.2MP Low-Light CMOS sensor enables working in difficult lighting conditions and a versatile 3x NIKKOR glass zoom lens, covering a 30-90mm equivalent focal length range, along with Electronic Vibration Reduction, is well suited to working in everyday situations. In addition to still imagery, the S32 is also capable of recording full HD 1080p videos with stereo sound. Live view monitoring and playback can be controlled via the built-in 2.7" 230k-dot LCD monitor.
The COOLPIX S32 Digital Camera is available in blue or white.
COOLPIX S9700
Combining elements from both worlds, the S9700 is a compact point-and-shoot featuring an expansive 30x optical zoom NIKKOR lens, which provides a 35mm-equivalent focal length range of 25-750mm. Lens-shift type VR image stabilization aids this long reach by countering the effects of camera shake, while Dynamic Fine Zoom is available to double the effective zoom magnification to 60x. A Macro Mode supports working with close-up subject matter and an intelligent Target Finding AF system quickly acquires focus in a consistent and accurate manner.
Beyond built-in Wi-Fi featured in many of these new cameras, the S9700 also adds built-in GPS to automatically embed location data into your files for intuitive plotting to interactive maps. This GPS module also lends itself to providing an electronic compass and a series of points of interest to aid the traveling photographer visiting unfamiliar destinations.
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